Data Requirements For B2C Marketing Measurement Tool

Measurement plays a key role in proving marketing’s business value, increasing its organizational influence, and winning additional budget. Every credible marketing measurement approach depends on clean, complete, and usable data. B2C marketers can use this tool to assess the readiness of their marketing data for advanced marketing measurement. Users will input the types of data they have available, its granularity, refresh timing, and history. The tool outputs a score and detailed heatmap showing whether the data is comprehensive enough for marketing mix modeling (MMM), incrementality testing, and/or attribution modeling.