Summary
AI agents and bots are rapidly becoming a material share of digital traffic across B2B and B2C journeys. Marketers struggle to measure, attribute, and influence these nonhuman interactions, while security teams can detect, classify, and mitigate them, but the two groups rarely operate from a shared taxonomy or playbook. B2B marketing, B2C marketing, and security leaders should read this report to learn how to jointly approach AI agent and bot traffic.
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