Evelyn’s research focuses on advertising technology (adtech), programmatic advertising, and various paid media channels, including search. She examines topics spanning signal loss and publisher distribution models to ad decisioning criteria and power dynamics between buyers, sellers, and intermediaries.

Evelyn’s analysis has been included in reporting from major news organizations like The New York Times, The Wall Street Journal, Bloomberg, CNN, CNBC, and the BBC, as well as prominent trade outlets like Ad Age, Adweek, and Digiday.