Summary
Forrester’s Digital Go-To-Market (GTM) Review evaluates brands across the attributes essential to their long-term digital success, focusing on the strength of their direct-to-consumer (DTC) operations. We conducted earlier apparel- and footwear-specific brand reviews in 2021 and 2023. In this research, brands are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners. Our analysis uncovers the results of Forrester’s Digital GTM Review for brand categories, highlights best practices, and identifies key findings for digital leaders at apparel and footwear brands.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).