Trends Report

Digital Marketing Investments Pay Off: Kohl’s Reveals The Challenges And Benefits Of Responding To COVID-19 In Its Q1 2020 Earnings Call

June 10th, 2020

Summary

Retail quarterly earnings calls for Q1 2020 (January through March) run from April through June. In this series, we share the highlights of earnings calls from the major brands to help digital business professionals understand the initial impact of COVID-19 on retail and brand businesses, particularly in the US. Kohl’s Q1 2020 earnings call detailed the company’s performance amid the coronavirus, including increased shipping costs, lowered inventory levels, and stronger-than-usual online sales. It also highlighted its digital business success this quarter, crediting its omnichannel fulfillment options and digital marketing investments, among others.

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