Vision Report

Employer Branding Is Marketing’s New Frontier

 and  eight contributors
May 11, 2022

Summary

As attracting and retaining talent becomes ever more challenging, employer branding is front and center on the CEO’s agenda. CMOs have a vital role to play in advancing this initiative. This report describes how marketers can work with their cross-functional partners to elevate employer branding by utilizing best practices from their marketing toolkit.

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