Vision Report

Employer Branding Is Marketing’s New Frontier

May 11th, 2022


As attracting and retaining talent becomes ever more challenging, employer branding is front and center on the CEO’s agenda. CMOs have a vital role to play in advancing this initiative. This report describes how marketers can work with their cross-functional partners to elevate employer branding by utilizing best practices from their marketing toolkit.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.