Model Overview Report

Establish Postsale Indirect Customer Engagement Before Partner Customer Value Is Compromised

Ensuring Partner Engagement Excellence For The B2B Postsale Customer Lifecycle

Summary

Existing customers contribute substantially to B2B company revenue. Many of these customers are acquired and supported through indirect partners, yet organizations often overlook their experiences. Suppliers lack visibility into indirect customers and their needs, while partners lack supplier guidance and resources to ensure those customers have an experience that leads to value attainment, renewal, and expansion. This report outlines a framework that partner ecosystem marketing leaders should use to enable, equip, and support partners to ensure postsale indirect customer success.

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