Vision Report

Five Key Stakeholders Will Define Retail In The 2020s

January 27th, 2021


New business models and new ways of getting goods to consumers have already transformed retail. In the coming years, retailers and brands will bow to tighter scrutiny and accountability by customers, employees, regulation, and even fellow suppliers to develop an accurate and fair account of the impact of their decisions on all ecosystem stakeholders. This report explores the future of retail and what retailers must do to be successful in the next 10 years.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.