Summary
Retailers and consumer-facing brands: You’ve been so busy chasing the next hot payment method to add to your checkout pages that you’ve missed what your UK customers really want when they make a payment. To illustrate this point, we analyzed younger (read: digitally native) UK consumers’ payment and shopping behaviors and attitudes. Our conclusion: Digital business leaders should build payment strategies that focus on their customer journeys and mobile moments, rather than on payment methods.
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