Trends Report

Forrester Infographic: The State Of Enterprise Marketing Technology, 2021

February 2nd, 2022
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Emily Collins , Cole Walsh , Jen Barton

Summary

Enterprise marketing technology supports B2C marketers’ efforts to plan, orchestrate, and deliver personalized customer interactions across channels and touchpoints. This infographic outlines the current state of enterprise martech based on the 84 customer references we surveyed for the Q2 and Q3 2021 Forrester Wave™ evaluations of cross-channel campaign management (CCCM) and enterprise marketing software suites (EMSSes).

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