Essentials Report

Forrester’s Essential Personas Research

A Guide To Understanding The Different Types Of Personas

September 5th, 2024
Audrey Chee-Read, Principal Analyst
Audrey Chee-Read Principal Analyst
Gina Bhawalkar, Principal Analyst
Gina Bhawalkar Principal Analyst
Barbara Winters, VP, Principal Analyst
Barbara Winters VP, Principal Analyst
Angelina Gennis, Senior Analyst
Angelina Gennis Senior Analyst
Andrew Hewitt, Principal Analyst
Andrew Hewitt Principal Analyst
Gordon Barnett, Principal Analyst
Gordon Barnett Principal Analyst
With contributors:
Mike Proulx , Bruna Venicio , Peter Harrison

Summary

Personas are a fundamental tool to help organizations quickly empathize with and take action on the characteristics of their audiences, customers, and end users. While personas are seemingly easy to create, without grounding them in clear objectives or insights, organizations risk misusing them or making misguided decisions. In this report, we outline qualities that any team should base their personas on as well as the different Forrester reports to dive into depending on the type of persona you are creating.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.