Trends Report

Forrester’s Green Consumer Segmentation For 2025

Understand Consumers’ Green Behaviors And Attitudes To Improve Trust, Engagement, And Experience

 and  five contributors
Sep 23, 2024

Summary

As consumers realize that their consumption habits affect both the environment and their daily lives, they continue to evolve as four distinct groups. This report helps CMOs and digital business leaders at B2C brands better understand consumers’ behaviors, expectations, and attitudes regarding environmental sustainability.

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