Trends Report

Forrester’s Green Consumer Segmentation For 2025

Understand Consumers’ Green Behaviors And Attitudes To Improve Trust, Engagement, And Experience

September 23rd, 2024
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Martin Gill , Michael O'Grady , Amy DeMartine , Benjamin Nagle

Summary

As consumers realize that their consumption habits affect both the environment and their daily lives, they continue to evolve as four distinct groups. This report helps CMOs and digital business leaders at B2C brands better understand consumers’ behaviors, expectations, and attitudes regarding environmental sustainability.

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