GenAI is transforming knowledge management by enhancing efficiency and engagement. Knowledge management struggled due to resource constraints and staffs’ lack of commitment. But with genAI, organizations can leverage advanced capabilities, like conversational interactions, multimodal sharing, and cognitive support, to inform decision-making. These innovations enable knowledge workers to streamline processes, improve collaboration, and foster continuous learning. By aligning AI experimentation with business strategies, companies can tackle long-standing challenges in knowledge management, creating a more agile and informed workforce while realizing value of knowledge assets.