Trends Report

Generative AI: What It Means For Banking

February 26th, 2024
With contributors:


Generative AI (genAI) has an extensive range of applications in banking, encompassing customer service, marketing, product development, code generation, and fraud detection, promising to augment banks’ operational efficiency, effectiveness, and competitiveness. However, prioritizing use cases for experimenting with this emergent technology is critical. Banks must also ensure that genAI doesn’t generate inappropriate or biased content that damages their reputation. This report outlines genAI’s impact on banking, suggesting avenues for early adoption and how to circumvent potential risks.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.