Organizations need well-defined and governed processes to deliver specific outcomes for stakeholders and exceptional customer experiences. However, many view processes as too complicated, burdensome, or bureaucratic, considering them blocks to creativity and a time suck. Understanding the importance of process and its beneficial impact on everyone helps organizations make process more meaningful so that it drives stakeholder alignment to maximize customer and business outcomes. Go-to-market operations must take a leadership role in ensuring B2B process excellence and adaptability. In this report, we outline how to mitigate six B2B process red flags to deliver operational excellence.