Best Practice Report

Harness Future Fit To Deliver In A Constrained World

A Future Fit Strategy Today Lays The Foundation For A Resilient Rebound Tomorrow

March 15th, 2023
Chad Routh, null
Chad Routh
With contributors:
Matthew Guarini , Hannah Murphy , Ian McPherson


This report describes how technology executives can apply the lessons of Forrester’s Future Fit strategy to optimize in today’s constrained economy while laying the foundation for a recovery. Take these steps now to leverage the power of platforms, partnership, and practices — enabled by people.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.