Summary
Brand manufacturers can use the results of Forrester’s Digital State of Brand Manufacturers Study to benchmark their performance and justify investments in future digital sales strategies.
In 2020, brands saw digital sales grow faster than overall company sales.
Brand manufacturers experiment with governance programs including eControl to deal the pricing and distribution issues exacerbated by e-commerce.
Seventy-nine percent of respondents said that direct-to-consumer selling is a focus area for their digital commerce strategy in the future.
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