Trends Report

Highlights From the First Annual Digital State Of Brand Manufacturers Study

May 14th, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Brand manufacturers can use the results of Forrester’s Digital State of Brand Manufacturers Study to benchmark their performance and justify investments in future digital sales strategies. In 2020, brands saw digital sales grow faster than overall company sales. Brand manufacturers experiment with governance programs including eControl to deal the pricing and distribution issues exacerbated by e-commerce. Seventy-nine percent of respondents said that direct-to-consumer selling is a focus area for their digital commerce strategy in the future. Schedule an inquiry for more information.

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