Data Snapshot

How Buyers Are Influenced: Meeting With Vendor Reps

August 2nd, 2021
With contributors:

Buyers take many meetings with multiple representatives from the provider with which they ultimately do business. According to Forrester’s 2021 B2B Buying Survey, technical experts and sales vie for the most common meetings, but 86% of buyers are meeting with executives from the provider and three-quarters connect with resellers or distributors. This report provides a snapshot of Forrester's data on the representatives with whom B2B buyers meet during the sales process.

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