Summary
The impact of buyers’ usage of social media in B2B purchases has increased dramatically since 2017, according to Forrester’s B2B Buying Surveys. This reflects how B2C activities have made their way into B2B uses, with LinkedIn, YouTube, Twitter, and even Facebook all proving impactful to over 40% of those we surveyed. This report provides a snapshot of Forrester’s data on the self-guided interactions B2B buyers find meaningful during the B2B buying process.
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