How Buyers Are Influenced: Social Media

August 2nd, 2021

With contributors:

The impact of buyers’ usage of social media in B2B purchases has increased dramatically since 2017, according to Forrester’s B2B Buying Surveys. This reflects how B2C activities have made their way into B2B uses, with LinkedIn, YouTube, Twitter, and even Facebook all proving impactful to over 40% of those we surveyed. This report provides a snapshot of Forrester’s data on the self-guided interactions B2B buyers find meaningful during the B2B buying process.

Want to read the full report?

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.