Summary
Salespeople are not going away; they provide the most impact during the buying process. But marketers can’t rely on their salespeople alone: According to Forrester’s 2021 B2B Buying Survey, half of buyers find online forums or discussions — industry or provider hosted — impactful at some point in the buying process, too. This report provides a snapshot of Forrester's data on which personal interactions B2B buyers find impactful during the buying process.
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