Data Snapshot

How Buyers Consume Media: Self-Guided Interactions

August 2nd, 2021

A vendor’s website is the most important way to influence buyers when they are doing self-guided research. Search engines, industry or association websites, and general business publications all remain popular, too. What about social media? It’s at the bottom of the list for respondents to Forrester’s 2021 B2B Buying Survey. This report provides a snapshot of Forrester's data on how B2B buyers conduct their own research.

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