Best Practice Report

Intent Analytics: Evaluating The Value Of Intent Data And Providers

 and  three contributors
Jun 27, 2025

Summary

Leveraging first-, second-, and third-party intent signals has become standard practice for B2B organizations, but many find it difficult to evaluate the available options in the market and demonstrate impact to their business. In this report, we discuss common techniques for determining the insight potential, data quality, and business impact of intent data offerings.

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