Summary
The results of a Forrester B2B Marketing Diagnostic often reveal patterns that tell a broader story that goes beyond assessing individual capability gaps or capability gaps across cohorts. When all results are plotted on a 2x2 prioritization matrix, the assessment points often cluster in discernible ways that signal underlying dynamics such as overconfidence, misalignment, or a lack of strategic focus. These patterns offer insight into organizational culture, strategic alignment, and functional maturity. In this report, we identify common diagnostic patterns, explain what they suggest about the organization, and provide practical guidance to validate findings and prioritize improvement efforts.
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