B2B organizations face challenges in meeting buyer expectations for personalized and consistent experiences due to fragmented and incomplete customer data. Traditional approaches to data unification often fall short because of limitations in scalability, usability, and integration across diverse data types and systems. Distributed data unification focuses on better data practices like capturing cleaner data upfront, expanding monitoring capabilities, and empowering users with data literacy. In this report, we introduce the Forrester B2B Distributed Data Unification Process, a phased strategy for distributed data unification to help operations and technical teams tackle persistent data challenges.