The Forrester Competitive Analysis Model

June 27th, 2024

Lisa Singer VP, Research Director

Beth Caplow VP, Principal Analyst

With contributors:

Amy Hayes , Nicole Bouchie , Drew Zalucky

Summary

Many B2B organizations lack a comprehensive framework for competitive analysis. They often perform only a strength, weakness, opportunity, and threat (SWOT) analysis or focus exclusively on product feature evaluations. In this report, we introduce the Competitive Analysis Model, a tool that organizations can use to assess the competitive landscape in a specific market segment to make strategic business decisions.

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