Model Overview Report

Introducing The Forrester Competitive Analysis Model

January 1st, 2018
With contributors:
Jeff Lash , Monica Behncke


Many B2B organizations lack a comprehensive framework for competitive analysis. They often perform only a strength, weakness, opportunity, and threat (SWOT) analysis or focus exclusively on product-centric evaluations. In this report, we introduce the Competitive Analysis Model, a tool that organizations can use to assess the competitive landscape in a specific market segment to make strategic business decisions.

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