Model Overview Report

Introducing The Forrester Growth Strategy Matrix

Unify Product And Go-To-Market Strategies To Deliver Sustainable Growth

 and  three contributors
Apr 01, 2025

Summary

Portfolio marketers and product managers sometimes have overlapping responsibilities to grow product revenue, but they often miss opportunities to collaborate on bold and realizable growth strategies. With complementary skills and expertise that span the external marketplace as well as the nuts and bolts of products and technologies, these two functions can become a dynamic duo dedicated to building a sustainable competitive advantage for the organization and its offerings.

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