Introducing The Forrester Partner Advocacy Model
Model Overview Report

Introducing The Forrester Partner Advocacy Model

 and  four contributors
Jul 23, 2024

Summary

Partner references and partner advocacy are essential elements of a broader voice of the partner (VoP) program. Establishing a formal, structured partner advocacy program is critical for long-term success because it enables B2B suppliers to exponentially increase their advocacy potential and scale their VoP efforts across a variety of audiences to achieve a vast array of advocacy goals and objectives. In this report, we introduce the Forrester Partner Advocacy Model, a best-in-class framework for building a partner advocacy program.

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