Leverage Product-Led Growth Strategies For Customer Acquisition, Retention, And Expansion

Product-led growth (PLG) has become an increasingly mainstream strategy that focuses on rapid user acquisition. This strategy can spur exponential user growth through free trials, self-service purchasing, rapid time-to-value, and viral sharing. Organizations leveraging PLG have grown revenue faster than those using a traditional sales-led approach, and without sales involvement, have significantly lowered customer acquisition costs. As a result, more organizations are looking at PLG to drive higher and more profitable growth. This report shows how to capitalize on PLG’s benefits by combining it with sales-led efforts to drive results from user adoption to customer acquisition, retention, and expansion.