Summary
Creating impactful B2B event content is uniquely challenging because of its heightened visibility, varied set of stakeholders, and alignment with evolving business priorities. Marketers struggle to measure event content’s effectiveness, deliver personalized experiences, and sustain ongoing engagement beyond the event. The Forrester Event Content Framework delivers a structured approach to planning, producing, and repurposing content that prioritizes audience needs and long-term value. In this report, we equip marketers with guidance for making event content a lasting driver of engagement and business success.
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