Summary
For B2B measurement and analytics teams, delivering meaningful, actionable insights as business conditions change requires agility, efficiency, and a clear focus on business priorities. Use this tool and the conversations it will spark to assess your organization’s strengths, challenges, and potential blind spots across each of the four key analytics process areas outlined in the Forrester B2B Analytics Ecosystem, as well as the six underlying capabilities that support those processes. Your detailed results will be mapped to the Forrester B2B Analytics Maturity Model and include a customized set of recommended actions to advance your team’s proficiency.
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