Model The ROI Of Enterprise Marketing Technology Investments

Business Case: The Enterprise Marketing Technology Playbook
December 3rd, 2021
With Contributors:
Cole Walsh
Carine Lam
and Christine Turley


B2C marketers — do you need a business case to justify your enterprise martech? Forrester has a tried-and-true framework to help.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.