Vision Report

Modernize The Marketing Partner Model With Human/Technology Equivalents

Bolster Talent, Technology, And Revenue By Permanently Coupling Each In Compensation

October 1st, 2021
With contributors:


This report introduces the concept of human/technology equivalents, their ROI, and the actions the C-suite must take to pursue them.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.