Report

Now Tech: Trade Promotion Management, Q4 2021

Forrester’s Overview Of 22 Trade Promotion Management Providers

November 22nd, 2021
With contributors:
Pascal Matzke, Elitsa Kortenska, Kerstin Wehmeyer

Summary

You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. CIOs should use this report to understand the value they can expect from a trade promotion management provider and to select one based on size and functionality.

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