Vision Report

Optimize Your Enterprise Tech Stack For The Right Outcomes

Emphasize Value Over Cost-Cutting

February 12th, 2024

Summary

Technology executives aiming to link tech spending with business growth and customer value must scrutinize everything from the methodologies they adopt to the vendors they engage with. It isn’t just about cost-cutting; the goal is to create an environment where tech investments enable scale and clearly drive business performance (effectiveness), execute rapidly (acceleration), and set the stage for future innovation (transformation). Done well, tech optimization can hasten the journey to high-performance IT — the pursuit of continuously improving business results through technology. This report outlines Forrester’s resources guiding tech execs through this practice.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.