Companies must provide payment options that meet their customers’ needs and expectations. Per Forrester’s April 2022 Consumer Energy Index And Retail Pulse Survey, 28% of UK online adults reported that they have abandoned a shopping experience online in the last 12 months because they couldn’t use a digital payment method. Twenty-nine percent of online male adults in the UK said they have abandoned shopping journeys for this reason, and 26% of female adults said the same. Merchants must analyze the payment options they offer and whether those map to how their customers want to pay — or risk causing disappointing customer experiences or outright checkout abandonment.