Summary
B2B partner ecosystem marketing leaders are emerging from a year in which many have faced unexpected economic, market, and organizational challenges, and are now preparing to address future growth opportunities as they plan for 2024. Partner ecosystem marketers must gain critical insights into the latest B2B buying behaviors that impact partner ecosystem go-to-market strategies and support the rising importance and expanding values of the partner ecosystem. In this planning guide, we outline the key investments, divestments, and areas of experimentation partner ecosystem marketing leaders should consider to support the transformation required for future growth in 2024.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.