Trends Report

Planning Priorities For B2B Marketing Leaders In Asia Pacific In 2023

February 23rd, 2023
Mavis Liew, Executive Partner and Principal Analyst
Mavis Liew Executive Partner and Principal Analyst
Subhendu Pattnaik, Principal Analyst
Subhendu Pattnaik Principal Analyst
Daryl Wright, Principal Analyst
Daryl Wright Principal Analyst
With contributors:
Frederic Giron , Ashutosh Sharma , Lisa Nakano , Melvin Tan , Bill Nagel

Summary

Creeping fears of recession and deepening uncertainty in business around the world is making it increasingly difficult for marketing leaders to make predictions about the global economy. Prolonged economic uncertainty in Asia Pacific (APAC) and around the world will reduce visibility into the years ahead, driving short-termism and reducing confidence in decision-making. This report builds on the recent “Planning Guides 2023” and “Navigating The 2023 Downturn” global reports for B2B marketing executives and distills the top five planning priorities for marketing leaders in APAC to help them navigate the uncertainty by spotting changes early on.

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