Summary
The pandemic forced marketers to adapt and innovate their B2B event plans and engage attendees with new and exciting virtual and hybrid events. In Q3 2021, Forrester surveyed 236 B2B decision-makers who had been involved in event planning and execution over the past 12 months to explore the challenges they’ve faced, decisions they’ve made, and opportunities they’ve uncovered. This report provides a set of recommendations to help B2B marketers guide their future event strategy and maximize event-related investments.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).