In 2020, European firms will grapple with increased volatility on both the economic and geopolitical fronts.
Germany's industrial firms, Digital China, and regulators will capitalize on the opportunities that uncertainty creates.
Regulators will begin to restrict acquisitions by firms from outside the region in strategic sectors like AI and industrial automation; they will also issue detailed technical guidance for PSD2 and open banking.
European consumers will reward brands that live their values and punish those that don't.