Predictions Report

Predictions 2021: Asia Pacific

October 15th, 2020

Summary

COVID-19 has not only disrupted organizations and markets across Asia Pacific; it has fundamentally changed the behavior of customers, employees, and partners. Successful business leaders will make their firms more resilient and drive differentiated growth by adopting new technologies and approaches — while simultaneously supporting and inspiring employees to accelerate their firm’s rebound. In this report, we explore Forrester's predictions for Asia Pacific in 2021.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.