Predictions Report

Predictions 2023: Europe

“Unsexy” Employers Will Scoop Up Talent And Spend Big On Supply Chain Tech

October 25th, 2022
Jost Hoppermann, null
Jost Hoppermann
David Parry, null
David Parry
With contributors:
Laura Koetzle , Thomas Husson , Christina Schmitt , Merve Kandemir , Victoria Manes , Demi Starks


In 2023, European businesses and consumers face substantial headwinds created by the combination of the COVID-19 pandemic’s aftermath and the effects of war in Ukraine. Governments will struggle to support their shivering citizens through the energy crisis — thus, trust in government will plummet and European consumers will go greener. And a weakening European economy won’t hand all the power back to employers; they’ll still need to offer anywhere work. This report outlines Forrester’s five most important predictions for European business, marketing, and technology leaders in 2023.

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