Predictions 2023: Europe

In 2023, European businesses and consumers face substantial headwinds created by the combination of the COVID-19 pandemic’s aftermath and the effects of war in Ukraine. Governments will struggle to support their shivering citizens through the energy crisis — thus, trust in government will plummet and European consumers will go greener. And a weakening European economy won’t hand all the power back to employers; they’ll still need to offer anywhere work. This report outlines Forrester’s five most important predictions for European business, marketing, and technology leaders in 2023.