Summary
Forrester’s 2024 B2B marketing, sales, and product predictions highlight the potential sweeping impact that generative AI (genAI) will have across all teams. We expect a mix of successes and failures over the coming 12 months.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).