Summary
Europeans feel decidedly grouchy about the prospects for the region’s economy. But in 2025, the EU expects unemployment to remain near a 20-year low (6.1%) despite war in Ukraine, predicted disruptions to satellite communications, and a deteriorating economic outlook for Germany. EU regulators will levy their first EU AI Act and DORA fines, while local tech firms will invest millions alongside EU governments’ billions to build sovereign cloud services. And European workers will lose ground to their North American counterparts in AI skills. This report outlines Forrester’s five most important predictions for European business, marketing, and technology leaders in 2025.
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