In 2025, more retailers will be challenged to drive revenue and profit. The year will be tough for every retail sector — not only the lowest-margin categories such as grocery. Overall continued US retail industry growth notwithstanding, factors such as higher wages and lower purchasing power from higher prices mean that all retailers will need to explore technology solutions to provide strong service to grow shopper loyalty and share of wallet in a scalable way. To cultivate long-term growth, every business must be both willing and organizationally ready to continually invest in tech solutions, experiment, and fail — and then apply those learnings to the team and the business.