Summary
In 2025, more retailers will be challenged to drive revenue and profit. The year will be tough for every retail sector — not only the lowest-margin categories such as grocery. Overall continued US retail industry growth notwithstanding, factors such as higher wages and lower purchasing power from higher prices mean that all retailers will need to explore technology solutions to provide strong service to grow shopper loyalty and share of wallet in a scalable way. To cultivate long-term growth, every business must be both willing and organizationally ready to continually invest in tech solutions, experiment, and fail — and then apply those learnings to the team and the business.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).