Trends Report

Refocus Transportation Management From Cost Control To Customer Experience Differentiator

Transform Transportation To Win, Serve, And Retain Customers

February 27th, 2024
With contributors:
Fiona Swerdlow , Delilah Gonzalez


Customers’ rising expectations about realistic delivery dates and shipping costs mean that enterprises must harness modern technologies to refocus transportation management from cost orientation to a balance of customer service, cost, and sustainability. But first they must map their logistics use cases to their existing application portfolio and build a business case for improvement around their colleagues’ main pain points. This report provides a framework for digital business leaders to prepare a logistics modernization plan in anticipation of Forrester’s modern transportation management Landscape report.

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