Essentials Report

Research Overview: Forrester's Strategies For Digital Success In The Convenience Store Sector

March 30th, 2020
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
With contributors:
Fiona Swerdlow , Nicole Murgia , Brandon Shaik

Summary

Convenience retailers previously faced minimal digital disruption. However, as new competitors emerge, they must consider new marketing, operations, digital store innovation, and data and insights. To help digital business pros develop convenience store (C-store) digital retail strategies, this report ties together Forrester's body of digital business research from 27 reports.

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