Trends Report

Stores At The Center Of Digital Fulfillment Strategy: Target Reveals The Challenges And Benefits Of Responding To COVID-19 In Its Q1 2020 Earnings Call

June 15th, 2020

Summary

Retail quarterly earnings calls for Q1 2020 (January through March) run from April through June. In this series, we share the highlights of earnings calls from the major brands to help digital business professionals understand the initial impact of COVID-19 on retail and brand businesses, particularly in the US. Target CEO Brian Cornell shared that “our stores enabled a surge in digital volume, fulfilling more than 80% of our digital sales in April.” Target sees the future of retail as omnichannel.

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