Best Practice Report

Strengthen Campaign Planning With Country Insight

December 28th, 2021
With contributors:
Lisa Nakano , Helen Gilroy-Powell , Ellen Lind


All too often, global B2B campaigns struggle to resonate with local buyers and underperform in the field. At the heart of this issue is a fundamental gap in the way campaign leaders plan campaigns: They fail to gather critical country requirements and establish a dialogue with country teams. In this report, we outline a structured approach global campaign leaders can use to identify high-priority countries and collect, understand, and incorporate their campaign requirements, which enables greater relevance, fit, and adoption for campaigns.

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